RESUME
Julia Zave
San Francisco, California, United States
hello@juliazavephotography.com
518-225-6967
linkedin.com/in/juliaflorer
Summary
Julia is an internationally published photographer, a heartfelt storyteller, a fantastic organizer of workloads, an excellent communicator, as well as a proactive problem solver and fun collaborator.
She is also well versed in B2B and B2C marketing and video production. Direct experience with creating andorganizing consumer and tradeshow events, advertising account management, working with national andinternational brands. Demonstrated ability to learn, motivate, persuade, negotiate and lead.
Her work has appeared in media including: VOGUE, Forbes, Entrepreneur, Modern Luxury, San FranciscoMagazine, The New York Times, The Washington Post, Mother Jones, Billboard, Women's Wear Daily, FocusFeatures, The Guardian, Popsugar.com, theknot.com & weddingchicks.com
Specialties: Portraiture + Product Photography, Photojournalism, Marketing and Project Management, Event Photography, Photo Shoot Production and Video Editing.
Experience
Photographer | Julia Zave Photography LLC
Aug 2004 - Present (16 years 6 months +)
• Prepare for shoots including estimating costs, creating budgets, hiring crew and talent, scoutinglocations, obtaining required permits, compiling look books, shoot day itineraries, shots lists and calls heets.
• Hire, train, counsel and coach direct reports for improved performance and a collaborativeenvironment on set.
• Establish and maintain relationships with clients, vendors and sponsors.
• Compile and track all financials including issuing payment according to best practices.
• Lead and attend creative and pre-production meetings.
• Mentor interns and new photographers as their careers evolve.
• Conduct all phases of commercial, editorial and event photography for regional and national clients.
• Manage and update archival photo Lightroom database of all jobs using metadata.
• Excellent communication skills and the ability to interact effectively and diplomatically with people of diverse backgrounds and positions.
• Drive social media strategies, monitor conversations around brand and services, write engaging content for social sites to build fan bases and followers.
Freelance Photographer | GoDaddy
May 2017 - Present (3 years 9 months +)
• Create custom photos of people, products, interiors, food and more for small businesses in the San Francisco Bay Area.
• Deliver images via remote protocol.
Freelance Photographer | CoachArt
May 2014 - Present (6 years 9 months +)
• Photography coverage of the annual Children's Benefit in San Francisco as well as documentation of volunteer events, club sessions and spotlights. Worked with the Event Production Team to create shot lists and expedited edited file delivery post event for media dissemination + marketing content.
Marketing Advisor & Content Strategist | The Knee Joint
Jun 2017 - Present (3 years 8 months +)
Grow consistent brand communications and messaging within the PT community.
Marketing strategy for social media platforms and impactful promotions
Organic community growth strategy and tactical promotion via digital communications (email, social platform content, landing page promotions)
Website design/layout/copy edits, blog copy editing and creation of medical illustrations + graphics, email systems maintenance and mailing list distribution
Marketing Director | Lulu Designs Jewelry
Dec 2019 - 2020 (1 year 1 month)
Freelance Photographer | Lulu Designs Jewelry
Dec 2018 - Nov 2019 (1 year)
• Look book photo shoot production from shoot concept to image delivery.
• Consistent creation of custom photography content for social media platforms, email and other marketing materials to represent the brand in-store, online and at tradeshows.
• Marketing Competitive Audit + Recommendations, Strategy and Program Development using primarily still photography and video content as well as email to stay top of mind, connect with clients and increase web sales.
Audio and Video Services | Fingerpaint
Jul 2013 - Nov 2013 (5 months)
• Positioned Cotton Hill Studios, an audio and video production facility, as go-to resource in the market after acquisition by Fingerpaint.
Marketing Coordinator | Cotton Hill Studios
May 2012 - Jun 2013 (1 year 2 months)
• Positioned Cotton Hill Studios, an audio and video production facility, as go-to resource in the market by:
-Managing the restructuring of their brand and overseeing the creation of their responsive website
-Conducting customer satisfaction survey
-Creating and realigning brand images and content to include expanded core service offering
-Reviewed Google Analytics as well as Facebook insights to assist in potential marketing improvements
-Managed bi-weekly blogging topics and quarterly newsletter content
• Marketing and photography updates resulted in:
-Total marketing dollars spent (including: Constant Contact, print ads, networking events, updated website cost) is less than $15,000
-Mobile users increased up by more than 5% which indicates mobile usability growth
-Website traffic went up by more than 35%
-Newsletter email blast resulted a feature in ProSound News – a leading national trade publication
-Facebook fans went up more than 85%, indicating brand recognition and desire to stay engaged
-Average time on page went up by more than 1 minute indicating that people are stayed on our website almost 50% longer
-Top website referral traffic source identified as Facebook indicating that social engagement on this social platform results in more website traffic
Production Manager | Pinhole Press at Mohawk Fine Papers
Sep 2011 - Dec 2011 (4 months)
• Maintained positive customer relationships with a focus on product production quality.
Senior Account Executive | Zone 5
May 2009 - Feb 2011 (2 years 2 months)
• Led several concurrent cross-departmental projects with teams of 2-5 people.
• Increased awareness among target demographics of client’s industry.
• Mapped creative development and marketing communications for clients in higher education,
economic development, and technology sectors while meeting and managing expectations for quality and originality.
• Researched, organized, implemented, and analyzed online media tactics including search engine optimization and analytics.
• Implemented strategies and project processes to assure key client objectives were met.
• Assisted with media planning and buying; negotiated competitive rates, saving 5-10%, on average in print and media buys.
• Served as in-house photo producer responsible for all client photo shoot needs from hiring the right talent to expedient problem solving on remote high security shoot locations. Creating look books, team travel and shoot day timelines along with call sheets and issuing payments.
• Championed the customer experience and incorporated internal process opportunities into business and marketing plans.
Senior Account Executive | Media Logic
Jun 2008 - Apr 2009 (11 months)
• Managed regional and global client relationships. Made recommendations based on project budget, marketing strategy, and design.
• Oversaw tactical execution of marketing plans.
• Prepared and presented strategic briefs in sync with marketing objectives.
• Managed client expectations regarding deliverables, budgets, and timeframes.
• Monitored client needs and prioritized daily activity and projects, as needed.
• Demonstrated initiative in developing and driving new business with existing and new accounts.
• Ensured overall client satisfaction with all deliverables and processes.
Production Coordinator | Spectrum Reach (Formerly Time Warner Cable Media)
Sep 2002 - Jun 2008 (5 years 10 months)
• Managed workflow for multiple markets including Albany, Binghamton, and Syracuse channels.
• Created TV, multimedia, and print advertising, working on all levels of production from primary concept, proposal and script writing, photographing and video editing to voice talent and music selection in a deadline oriented environment.
• Developed collaborative relationships by becoming field liaison while facilitating excellent verbal and written communication among internal and external clients.
• Worked with cross-functional teams, assuring that marketing communications and messaging were aligned with product positioning and strategic company objectives.
• Represented company at community and promotional events as well as informational presentations.
• Received “Outstanding” rating at the Annual Employee Review in 2007 and a “Total Quality Service Award” in Second Quarter of 2004.
Education
University at Albany, SUNY
B.A. English with Honors 1998-2002
B.A. Fine Arts 1998-2002
Rondout Valley High School 1994-1998
Regents High School Diploma 1998
Languages
English, Russian, some French
Other
St. Catherine's Center for Children | Resident Assistant & Respite Worker: 1999-2002
Gary Gold Photography-Photography Intern: Spring 2001
Advantage Advertising-Agency Intern & Intern Supervisor: Fall 2001
Albany Ad Club | Event Photographer: 2004-2008
Metroland | Photographer: 2007-2013
Step Up Presents-Photographer: 2004-2013
CoartArt.org | Volunteer Photography Coach 2015
CoachArt.org | Photography Workshop Leader: August 2016